With their bright colors, sci-fi controls and distinctive crest, Orange amps couldn’t have been born in any other decade or any other country.

When Cliff Cooper opened a music shop and recording studio in the summer of 1968 in the UK, he never imagined that from this near-derelict premises in the heart of swinging London, a sound and a brand would emerge that would still be going strong more than forty years later.

The tone and expertise of a host of famous names went into the development of the first Orange amps. Guitar luminaries like Peter Green and Paul Kossoff plugged into early prototypes at the Orange Shop, and their feedback was baked into the amp circuitry. Orange has sounded like no one else since.